There are few things more pressure-packed than the need to build a product demo for a Steve Ballmer keynote.

As Skytap emerged from stealth-mode in early 2007, they needed a partner to help introduce their revolutionary hosted, virtual test lab service to the market.

Building a good demonstration is really about telling a story; in that sense, it is very similar to screenwriting, or any type of writing, for that matter.

Thank you for visiting our site. We are a privately held Seattle-based company that is focused on helping our clients show off their technology.

Our entire site is black and white (with a little gray here and there); that is kind of weird, so please let us explain…

I get a lot of questions about the name I chose for this new company, so I thought I would try and explain my thinking behind it.