Sometimes the most effective demos are the ones your customers never see.
In the early 1990s, Mercedes-Benz was struggling to keep pace with its sportier rival BMW. Management believed the problems they were having were simply marketing and sales related.
During that time, a small group of engineers invited top executives down to the test track to drive a new prototype. The executives were encouraged to put this prototype through its paces. After a few hours of serious driving, the executives were ecstatic. The prototype was really fun to drive—its powerful and harmonious engine made each lap around the track a joy.
At this point, the engineers showed their executives what was under the hood—the engine was from a BMW; it had been shoe-horned into the chassis of a Mercedes-Benz. Shortly afterward, budget was found to overhaul the engines at Mercedes-Benz with a focus on sportiness and driving pleasure.
WonderAffect can leverage its deep technical knowledge to help identify and demonstrate the technology from your competitors.